Implementasi Sistem Penjualan Online Berbasis E-Commerce Usaha Rumahan Griya Kreatif Surakarta

Suparni Suparni(1*) , Tri Daryanto(2) , Dian Nur Mastuti(3) , Yenni Khristiana(4) , Budhi Sumboro(5)


(1) Politeknik Manufaktur Ceper
(2) Politeknik Manufaktur Ceper
(3) Universitas Dharma AUB Surakarta
(4) Universitas Dharma AUB Surakarta
(5) Universitas Dharma AUB Surakarta
(*) Corresponding Author

Abstract


The development of digital media provides significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand their markets. However, national data shows that only around 8 percent of MSMEs in Indonesia utilize online platforms. This community service activity aims to provide education and concrete solutions for MSMEs in Griya Kreatif Surakarta in implementing an e-commerce-based online sales system. The methods used in this activity include material presentations (introduction to the internet and digital marketing) and case resolution in the form of direct training. This training covers creating an online store in the marketplace, managing social media accounts, and developing effective persuasive messages. The results of this community service demonstrate the establishment of an online store as a digital marketing medium for partners. Based on the activity evaluation, implementation went well, but the MSMEs still need continuous mentoring to optimize online store management and create attractive marketing content.

Keywords


E-Commerce, Digital Marketing, UMKM, Griya Kreatif, Surakarta

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DOI: https://doi.org/10.36587/wasananyata.v10i1.2242

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