Editorial Policies

Focus and Scope

We invite unpublished research, empirical study, book review, short communication and high quality research work pertaining to the recent developments and practices in the areas of

  • Direct Marketing
  • E-Commerce
  • Global Business
  • Health Care Administration
  • Labour Relations
  • Marketing Research
  • Marketing Theory and Applications
  • Trading
  • Purchasing/Materials Management
  • Retailing
  • Sales / Selling
  • Services
  • Technology / Innovation as well as emerging paradigms in allied subjects.

 

Section Policies

Articles

Checked Open Submissions Checked Indexed Checked Peer Reviewed
 

Open Access Policy

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.