Pilihan Pemula Dalam Memilih Pasangan Pemimpin Tahun 2020

Noor Farida Rahmalina(1*) , Nani Irma Susanti(2) , Denny Mahendra(3) , Heriyanta Budi Utama(4)


(1) Universitas Dharma AUB Surakarta
(2) Universitas Dharma AUB Surakarta
(3) Universitas Dharma AUB Surakarta
(4) Universitas Dharma AUB Surakarta
(*) Corresponding Author

Abstract


Agenda pemilihan umum bagi pemilih pemula merupakan keputusan yang membingungkan sehingga Penelitian ini bertujuan menganalisa pengaruh Citra Partai, Kelompok Referensi dan Kepercayaan Terhadapa Keputusan Masyarakat Pemilih Pemula dalam memilih wali kota dan wakil wali kota Surakarta Tahun 2020. Sampel sebanyak 104 responden dengan Teknik pengumpulan data menggunakan Convenience Sampling. Menggunakan alat uji SmartPls hasil olah data menunjukan pengaruh signifikan antara Citra partai, Kelompok Referensi dan Kepercayaan terhadap Keputusan masayarakat pemilih pemula dalam memilih wali kota dan wakil wali kota Surakarta pada tahun 2020.


Keywords


Citra Partai, Kelompok Referensi, Kepercayaan, Pemilih Pemula

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DOI: https://doi.org/10.36587/exc.v10i1.1494

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