AUTHOR RESOURCES
| Focus and Scope |
| Author Guidelines |
| Submission Preparation Checklist |
| Article Processing Charge |
| Publication Ethics |
| Visitor Statistics |
Email the author 
Pengaruh e-WOM dan Kualitas Pelayanan Terhadap Minat Beli Ulang (UMKM Kuliner Sate Kambing Pak Pur Tawangmangu)
(1)
(2) Institut Teknologi dan Bisnis Kristen Bukit Pengharapan, Jawa Tengah, Indonesia
(*) Corresponding Author
Abstract
This study investigates the impact of electronic word of mouth (e-WOM) and service quality on repurchase intention among customers of Sate Kambing Pak Pur Tawangmangu. Using a purposive sampling technique, data were collected from 96 consumers and analyzed with SPSS Statistics 27. The findings demonstrate that both e-WOM and service quality exert positive and significant influences on repurchase intention, both partially and simultaneously. These results suggest that when consumers perceive positive online reviews and experience high-quality service, they are more likely to repurchase. The study implies that Sate Kambing Pak Pur should enhance its social media marketing strategies and consistently improve service quality to strengthen customer satisfaction, thereby fostering long-term loyalty and sustainable business growth.
Keywords
e-WOM, Kualitas Pelayanan, dan Minat Beli Ulang
Full Text:
PDF (Bahasa Indonesia)References
Ahmatang, Ningrum, W. S., Apriadi, D., & Suryaningsih. (2023). Product Quality, Service Quality and Tupperware Brand Preference for Repurchase Interests. International Journal of Management and Business Applied, 2(1), 1–10.
Alfareza, T. H., & Sukaatmadja, I. P. G. (2024). Peran Kepuasan Memediasi Kualitas Produk Terhadap Loyalitas Pelanggan. E-Jurnal Manajemen, 13(4), 558–581. https://doi.org/DOI: https://doi.org/10.24843/EJMUNUD.2024.v13.i04.p02.
Amalia, L., & Putra, F. P. (2021). The Effect of Service Quality ,Product Quality, Experimental Marketing and Location by Intervening Consumer Satisfaction on McDonald ’ s Repurchase Interest in the Green Garden Kedoya Branch . Journal of Management and Leadership, 4(1), 45–52.
Anjani, H., Ruswanti, E., & Indrawati, R. (2022). Ewom, Kepercayaan, Citra Merek Terhadap Niat Pembelian Ulang Pada Poliklinik Penyakit Dalam Di Rs Abc Jakarta. Jurnal Health Sains, 3(3).
Berliana, T. H., & Nurlinda, R. (2022). The Effect of Electronic Word of Mouth and Celebrity Endorser Through Brand Trust on Repurchasing Interests of Lip Cream Make Over Products. Jurnal Multidisiplin Madani, 2(11), 3938–3954.
Caniago, A., & Rustanto, A. E. (2022). Pengaruh Kualitas Pelayanan Terhadap Minat Beli Konsumen Pada UMKM di Jakarta ( Studi Kasus Pembelian Melalui Shopee ). Jurnal Pemikiran Dan Penelitian Bidang Administrasi, Sosial, Humaniora Dan Kebijakan Publik, 5, 19–25.
D’Acuntoa, D., Filierib, R., & Amato, S. (2023). Hotels’ Environmentally-Framed Ewom. The Moderating Role Of Environmental Culture David D’acunto. 0–12.
Erinawati, F., & Syafarudin, A. (2021). Pengaruh kualitas pelayanan, harga, promosi terhadap keputusan. Jurnal Ilmiah Ilmu Manajemen Dan Kewirausahaan, 1, 130–147.
Hardiana, C. D., & Kayadoe, F. R. (2022). STIE Bisnis Internasional Indonesia Bekasi. Jurnal Ekonomi Dan Bisnis, 2(2).
Kotler, P. & K. (2009). Manajemen Pemasaran: Vol. Jilid 1 (Bob Sabran, Ed.; Edisi Ke 13). Erlangga. (13th ed.).
Luthfiyatillah, Millatina, A. N., Hamidah, S., & Herianingrum, S. (2020). Efektifitas Media Instagram Dan E-Wom ( Electronic Word Of Mouth ) Terhadap Minat Beli Serta Keputusan Pembelian Konten Sosial Media Yang Sering di Kunjungi. Jurnal Penelitian Ipteks, 5(1), 101–115.
Naini, N. F., Santoso, S., Andriani, T. S., & Claudia, U. (2022). The Effect of Product Quality , Service Quality , Customer Satisfaction on Customer Loyalty. Journal of Consumer Sciences, 7, 34–50. https://doi.org/DOI: https://doi.org/10.29244/jcs.7.1.34-50.
Purnamawati, N. L. A., Mitariani, N. W. E., & Anggraini, N. P. N. (2020). Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Persepsi Harga Terhadap Minat Beli Ulang Di Bandung Collection Kecamatan Kuta Utara, Badung. 1(3), 171–181. 1(3), 171–181.
Putri, N. P. A. D., & Suasana, I. G. A. K. G. (2022). The Effect of Service Quality and Word Of Mouth on Repurchase Interest in Bu Desak’s Restaurant. Journal Economy and Business, 11(December). https://doi.org/10.24843/EEB.2022.v11.i10.p04.
Putu, D., & Sri, N. (2023). Pengaruh Experiential Marketing , Electronic Service Quality , dan Electronic Word of Mouth terhadap Minat Beli Ulang pada Pengguna Lazada di Kabupaten Badung. Jurnal Manajemen, Kewirausahaan Dan Pariwisata, 3(5), 938–948.
R., K., S. (2003). Analisis Regresi Edisi Kedua. Bandung: ITB (Kedua).
Rachbini, W., & Puteri, K. N. (2024). Analisis Pengaruh Kepuasan dan Pembelian Ulang Terhadap Pembentukan Electronic Word-of-mouth ( eWOM ) di E-commerce Shopee Pada Pengguna Gen Z. Journal of Sharua Economic Scholar, 2(3), 72–76.
Selfia, S., & Adlina, H. (2023). Pengaruh harga, persepsi kemudahan penggunaan, e-wom terhadap keputusan pembelian melalui tiktok shop di kota medan. JURNAL PRICE?: Ekonomi Dan Akuntasi, 01(02), 67–78.
Sugiyono. (2020). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Supardi. (2014). Aplikasi Statistika dalam Penelitian (Revisi). Change Publication. https://jurnal-inais.id/index.php/EMRR
Sya’roni, Y., & Fikriah, N. L. (2024). The Effect of Product Quality , Service Quality and eWOM on Repurchase Interest?: Consumer Satisfaction as a Mediating Variable ( Study on Consumers of Erigo Official Marketplace Products in Malang ). Asian Journal of Economics, Business and Accounting, 24(6), 622–635.
Wijiastuti, R. D., & Cantika, N. (2021). Pengaruh persepsi harga, citra merek dan kualitas pelayanan terhadap minat beli ulang jasa gofood di kota sorong. Journal Economics and Multi Science Kalianda Halok Gagas, 4(1). https://doi.org/Doi?: https://doi.org/10.52655/khg.v1i1.3.
DOI: https://doi.org/10.36587/exc.v12i2.1997
Article Metrics
Abstract views: 31
| 
PDF (Bahasa Indonesia) views: 11
Refbacks
- There are currently no refbacks.
| International Standard Serial Number |
| Journal Excellent |
| Excellent (print ISSN 1979-2700 and online ISSN 2747-2833) is published by the Sekolah Tinggi Ilmu Ekonomi Adi Unggul Bhirawa, Indonesia. The content of this website is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License |
| © Excellent |