AUTHOR RESOURCES
| Focus and Scope |
| Author Guidelines |
| Submission Preparation Checklist |
| Article Processing Charge |
| Publication Ethics |
| Visitor Statistics |
Email the author 
Mekanisme Perilaku Individu dalam Respons Kebijakan Fiskal: Mental Accounting, Pertumbuhan Ekonomi dan Kenaikan Tarif Pajak Pertambahan Nilai
(1) Universitas Dharma AUB Surakarta
(2) Universitas Dharma AUB Surakarta
(*) Corresponding Author
Abstract
This study examines the role of mental accounting in the relationship between a Value-Added Tax (VAT) rate increase and consumer purchasing power (a key driver of economic growth). Surveying an academic community, this study find mental accounting does not moderate this relationship in the full sample. Contrary to classical theory, the VAT increase is associated with higher purchasing power, a finding more consistent with scarcity theory. Nevertheless, split-sample analysis reveals a nuanced dynamic. Mental accounting emerged as a significant moderating variable, but its effects operated in opposite directions depending on gender. These results demonstrate the complex behavioral responses to fiscal policy and highlight the need for policy design that accounts for individual heterogeneity to ensure targeted effectiveness.
Keywords
Mental Accounting, Fiscal Policy Response, Consumption Behavior, Behavioral Heterogeneity, Purchasing Power
Full Text:
PDFReferences
Badan Kebijakan Fiskal. (2024). Laporan Kinerja Badan Kebijakan Fiskal 2024: Transformasi Keuangan Menuju Pembangunan yang Inklusif dan Berkelanjutan. https://doi.org/https://fiskal.kemenkeu.go.id/files/lain-lain/file/LAKIN%20BKF%202024.pdf
Brancatelli, C., & Inderst, R. (2025). CPG Consumption in Times of Recession: Novel Evidence from Matched Administrative Data. Quantitative Marketing and Economics, 23(2), 265–289. https://doi.org/10.1007/s11129-025-09296-5
Bruijn, E. De, & Antonides, G. (2022). Poverty and economic decision making: a review of scarcity theory. In Theory and Decision (Vol. 92, Issue 1). Springer US. https://doi.org/10.1007/s11238-021-09802-7
Cheng, L., Yu, Y., Wang, Y., & Zheng, L. (2023). Influences of mental accounting on consumption decisions: asymmetric e ect of a scarcity mindset. Frontiers in Psychology, 14(July), 1–8. https://doi.org/https://doi.org/10.3389/fpsyg.2023.1162916
Dwi, D. R., & Basuki, T. I. (2022). Financial Literacy and Mental Accounting Analysis of Financial Decisions and Shopping Interests in the Covid-19 Pandemic Era. Journal of Business and Finance in Emerging Markets, 5(1), 1–12. https://doi.org/https://doi.org/10.32770/jbfem.vol51-12
Faizal, S. M., Jaffar, N., & Muyop, N. A. (2025). Investigating Spending Behaviour Using a Mental Accounting Approach. Asian Economic and Financial Review, 15(2), 241–255. https://doi.org/https://doi.org/10.55493/5002.v15i2.5310
Fitriyani. (2025). Analisis Kesadaran Pajak dan Dampak Kenaikan PPN terhadap Pola Konsumsi Masyarakat. Jurnal Ekonomi Bisnis Antartika, 3(1), 69–74. https://doi.org/https://doi.org/10.70052/jeba.v3i1.698
Grodzicki, T., & Jankiewicz, M. (2025). Changes In Food Demand in the EU Member States and Selected OECD Countries: The Impact of Disposable Income, Unemployment and Inflation. Technological and Economic Development of Economy, 32(1), 1–10. https://doi.org/https://doi.org/10.3846/tede.2025.25253
Hajatina, & Hasanah, U. (2024). Analisis Dampak Kenaikan Tarif Pajak Pertambahan Nilai (PPN) Terhadap Perilaku Konsumsi dan Kesejahteraan Masyarakat di Indonesia. Jurnal Manajemen Dan Bisnis, 3(2), 36–51. https://doi.org/https://doi.org/10.36490/jmdb.v3i2.1452
Heath, T. B., Chatterjee, S., France, K. R., Heath, T. B., & France, K. R. (1995). Mental Accounting and Changes in Price: The Frame Dependence of Reference Dependence. Journal of Consumer Research, 22(1), 90–97. https://doi.org/http://www.jstor.org/stable/2489702.
Husna, Q. A., Pahala, I., & Khairunnisa, H. (2025). Analisis persepsi kebijakan ppn pmse, kenaikan ppn, dan harga produk terhadap keputusan pembelian netflix. Jurnal Akuntansi, Perpajakan Dan Auditing, 6(2), 335–356. https://doi.org/https://doi.org/10.21009/japa.0602.11
Insani, N. N., Suseno, N. S., & Romdhon, M. (2018). Mental Accounting dan Heuristik Dalam Pengelolaan Keuangan Pribadi. Jurnal Wahana Akuntansi, 3(2), 78–85. https://doi.org/https://doi.org/10.52434/jwa.v3i2.1717
Kahneman, D., & Tversky, A. (1979). Prospect Theory : An Analysis of Decision under Risk. Econometrica, 47(2), 263–292. https://doi.org/https://doi.org/10.2307/1914185
Keynes, J. M. (1936). The General Theory of Employment, Interest and Money. Macmillan.
Mankiw, N. G. (2021). Principles of Macroeconomics. Worth Publisher.
Miles, D. A. (2017). Research Methods and Strategies Workshop: A Taxonomy of Research Gaps: Identifying and Defining the Seven Research Gaps (Vol. 1). https://www.researchgate.net/publication/319244623_ARTICLE_Research_Methods_and_Strategies_Workshop_A_Taxonomy_of_Research_Gaps_Identifying_and_Defining_the_Seven_Research_Gaps
Organisation for Economic Co-operation and Development. (2020). Consumption Tax Trends 2020: VAT/GST and Excise Rates, Trends and Policy Issues. https://doi.org/https://doi.org/10.1787/152def2d-en.
Qisthon, A., Nugroho, R., & Muamarah, H. S. (2021). Pengaruh Pengetahuan Pajak, Mental Accounting Dan Keadilan Distributif Terhadap Kepatuhan Pajak UMKM. Sumber Artikel Akuntansi, Auditing, Dan Keuangan Vokasi, 5(2), 1–27. https://doi.org/https://doi.org/10.35837/subs.v5i2.1378
Sarlini, H., Hutabarat, Y. D., Rahmayaani, E. S., & Pangestoeti, W. (2025). Analisis Pengaruh Kenaikan PPN terhadap Konsumsi Barang Kebutuhan Sekunder oleh Masyarakat Kelas Menengah di Indonesia. Jurnal Rumpun Manajemen Dan Ekonomi, 2(3), 566–574. https://doi.org/https://doi.org/10.61722/jrme.v2i3.4860
Son, D. H., Ko, D., & Lee, J. (2025). The effect of mental accounting in the luxury market: prepared and unprepared consumers. Frontiers in Psychology, 16(June). https://doi.org/https://doi.org/10.3389/fpsyg.2025.1554350
Stabilitas, D. A. N., & Nasional, E. (2025). Peran PPN dan PPNBM Terhadap Penerimaan Negara dan Stabilitas Ekonomi Nasional. Jurnal Ilmiah Mahasiswa Akuntansi, 5(2), 67–77. https://doi.org/https://doi.org/10.36563/jamanta.v5i2.1791
Thaler, R. H. (1999). Mental accounting matters. Journal of Behavioral Decision Making, 183–206. https://doi.org/https://doi.org/10.1002/(SICI)1099-0771(199909)12:3<183::AID-BDM318>3.0.CO;2-F
DOI: https://doi.org/10.36587/exc.v12i2.2092
Article Metrics
Abstract views: 164
| 
PDF views: 100
Refbacks
- There are currently no refbacks.
| International Standard Serial Number |
| Journal Excellent |
| Excellent (print ISSN 1979-2700 and online ISSN 2747-2833) is published by the Sekolah Tinggi Ilmu Ekonomi Adi Unggul Bhirawa, Indonesia. The content of this website is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License |
| © Excellent |